Marketing Chanakya Round 1

HTTPS stands for Hypertext Transfer Protocol Secure and it has added security. This security is added through the _________________protocol, which enables encryption.

• TLS (Transport Layer Security)

• SSL (Secure Sockets Layer)

• Application Transparent Transport Layer Security

• VPN (Virtual Private Network)

  Identify the brand

Which is the best or most effective strategy for promoting business in social media?

• To promote the goods and services offered by the company

• To get as much information as possible from clients or customers

• To provide a lot of valuable content and information free of charge

• Requesting the clients and customers to visit the website

____________has an extended effect on brand equity and acts as a buffer against market forces.

• Brand awareness

• Brand loyalty

• Brand marketing

• All of the above

In 2020, Patagonia, the outdoor clothing company, announced that it was suspending its advertising on Facebook and Instagram. What was the reason for this decision?

• The company was facing financial difficulties due to the COVID-19 pandemic

• The company was concerned about the spread of misinformation and hate speech on social media platforms

• The company was planning to launch a new line of sustainable clothing and wanted to focus its marketing efforts on that instead

• The company had received negative feedback from customers about its advertising on social media platforms.

Most businesses employ __________ as a way to sell a product quickly, cheaply, and efficiently. This method allows proprietors and bloggers to create links and earn money each time a person clicks on them in response to a referral.

• Partner Marketing

• Outbound Marketing

• Public relations marketing

• Affiliate marketing

Assume you are selling customized gifts and have not gained any valuable customer base as a result of not receiving any orders. What is the best way to increase the visibility of your product?

• Traditional Marketing

• Word of Mouth

• Podcasts

• Social Media Marketing

In 2021, TikTok became the most downloaded app in the world, surpassing Facebook and Instagram. What was the reason for TikTok's rapid growth and popularity?

• The app's algorithm, which creates a personalized feed of content based on user behavior

• The app's focus on short-form, easily digestible videos that are easy to create and share

• The app's community-driven approach, which allows users to collaborate and engage with one another

• All are Applicable

Assuming you are the marketing manager of  Silver Oak Imports and Exports', you want to start gaining the advantages of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?

• Selling at a higher profit margin

• Increased sales

• Increased customer coverage

• Possibilities to customize goods and services to meet the needs of various segments

Which position does TikTok hold among the Top 10 most valuable brands 2023 report of BrandFinance?