Writing Strategies for PR Publication

Writing for PR Publication involves creating ___ content for a

specific audience and purpose.

• written

• visual

• PR

• publication

A good writing structure , EXCEPT..

• introduction

• body

• conclusion

• visual

How many objectives in writing?

• 1

• 2

• 3

• 4

3 types of objectives, EXCEPT..

• Communication

• Informational

• Attitudinal

• Behavioral

Setting Objectives must be realistic and ___

• fantastic

• reasonable

• bombastic

• measurable

You can create an attitude or behaviour where none exists.

• TRUE

• FALSE

You cannot reinforce an attitude or behaviour.

• TRUE

• FALSE

You can attempt to change or alter an attitude.

• TRUE

• FALSE

3 types of audiences, EXCEPT..

• reinforce

• challenging

• undecided

• neutral

WRITING STRATEGY IN PUBLICATION, EXCEPT..

• The Audience

• The Format

• The Structure

• The Visual