TEST 24 MARZO
Authored by Chiara Bacchilega
Education
Professional Development
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quante fasi conta il ciclo di vita del prodotto?
5
4
6
7
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La prima fase di ciclo di vita del prodotto è:
introduzione
sviluppo
crescita
creazione
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nella fase di sviluppo ci sono alti profitti
Falso
Vero
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La fase di introduzione dura sempre poco
Falso
Vero
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Si passa alla fase di crescita quando la campagna di marketing ha successo
Vero
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nella fase di maturità:
Si raggiunge la saturazione del mercato
I competitors sono pochi
Il prodotto viene sospeso, rinnovato o venduto
Non si punta sulla differenziazione
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una strategia per allungare la vita del prodotto è il marketing della nostalgia
Vero
Falso
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