MARKETING 3rd Quarter Test bank

Relationship marketing provide each customer with a smooth, timely and enjoyable business transaction.

• TRUE

• FALSE

Which step is the most important step in the decision making process?

• Reviewing the decision which was made

• Making the decision

• Analyzing the situation

• Identifying the decision that needs to be made

The third step of buyer decision process is _________.

• purchase decision

• post purchase behavior

• information search

• evaluation of alternative

All of the following are included in a subculture within the cultural context EXCEPT ______________.

• racial groups

• geographic region

• nationalities

• gender

Which of the following described consumer buying behavior?

• The process of buyer perception in buying a product

• The process of why people buying a product and evaluate the product

• The process by which companies create value for customer

• The process of how consumers make purchase decisions and how they use the purchased products

Lena has run a 5K race before and bought shoes for it but now she is considering better shoes for a marathon. Is she more likely to do an internal search for information or an external search?

• I don't run unless something is chasing me.

• Internal Search for Information

• Buy them both

• External Search for Information

Which is NOT a factor in the Consumer Decision Process?

• Purchase

• Post Purchase

• Need Recognition

• Limited Liability

Your teacher wants a pair of these Jimmy Choo shoes but a pair of shoes from low cost brand Christian Siriano would be just as stylish. What part of need recognition is satisfied by her decision?

• Is Jeanean out of her mind? What is she thinking wanting a pair of $2000. 00 shoes?

• both

• functional

• psychological

Which of the following is not an important factor that makes up personal identity?

• gender

• age

• personality

• social environment

The definition "individuals passing on information, experiences or promotional messages to each other" refers to:

• The unexpected

• Purchase decision

• Point of sale

• Word of mouth