Entrepreneurship and Small Business Test Questions#2

Your company manufacturer 72 hr. emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget.

What marketing method would be the best choice?

• Distribute Flyers

• Social Media

• Email

• Local Television Ad

Which one is an offline marketing platforms? (one example is Flyers and Pamphlets)

• Social Media

• TV Ads

• Email

• Google Ads

• The nightly news

Direct Competition and Indirect Competition:

All companies that sell goods and services are Indirect Competitors.

• True

• False

Direct Competition and Indirect Competition:

When your target audience buys products from a competitor instead of from you, that is Indirect Competition.

• True

• False

Direct Competition and Indirect Competition:

Indirect Competition is a business whose services are different from yours but satisfy the same need.

• True

• False

Direct Competition and Indirect Competition:

Direct Competition is a company that offers the same thing you offer.

• True

• False

What is a Target Market?

• Marketing with a bullseyes goal

• Sales to customers who use archery products

• Customers to whom a company wants to sell its products and services

• Advertising based on bullet points

Which element is NOT required to  have a Trade Secret?

• Subject to reasonable efforts to maintain its secrecy

• Others cannot legitimately obtain the information

• A unique logo or brand names

• Information has economic value not generally known

You need a photograph to use in a commercial presentation. You decide to use a photo with Creative Commons license and implement the intellectual property guidelines for reusing the author's work.

Match each Creative Commons license type to its usage guideline.

Identifies it is a Creative Common license

• Share Alike (SA)

• Non-Commercial (NC)

• No Derivatives (ND)

• Creative Common (CC)

• Attribution (BY)

You need a photograph to use in a commercial presentation. You decide to use a photo with Creative Commons license and implement the intellectual property guidelines for reusing the author's work.

Match each Creative Commons license type to its usage guideline.

Credit must be given to the creator

• Share Alike (SA)

• Non-Commercial (NC)

• No Derivatives (ND)

• Creative Common (CC)

• Attribution (BY)