Recap: Unit 2 Visual Texts

What is the CONTENTION in an advertisement?

• Use of camera angles

• Argument, point or subject

• A person represented in the image

• Desired impact on the viewer

What is the INTENTION of an advertisement?

• Use of camera angles

• Argument, point or subject

• A person represented in the image

• Desired impact on the viewer

"FIND YOUR UNIT" suggests that the viewer will feel a sense of belonging in the army.

Is this the ad's INTENTION or CONTENTION?

• Intention

• Contention

What is an IDENTITY in an advertisement?

• Use of camera angles

• A person shown or somehow represented in the image

• Use of colours and font styles

• Desired impact on the viewer

FINISH THE SENTENCE

The use of different ............................... sends the message that working for the Army could be for anybody.

• Colours

• Identities

• Intentions

In regards to advertising, which of these might be considered a PRODUCT?

• Holiday

• Gender representation

• Disability support service

• Symbolic associations

In regards to ANALYSING advertisements, which of the following are VISUAL techniques you could discuss in an essay?

• Symbolic associations

• Colour and light

• Identities shown

• Size, angle and position

• Intention and contention

When analysing the IDENTITIES depicted in advertising, you can discuss...

• Intention and contention

• Stereotypes and marginalisation

• Representation of race and gender

• Symbolism

Imagine you are using any of the following ADJECTIVES in an analytical essay:

Weak, Strong, Feminine, Masculine, Fatherly, Motherly, Ugly, Sexy

What are you probably analysing?

• Gender stereotypes

• Intention and contention

• Symbolism and colour

• Slogan

What are examples of an identity being MISREPRESENTED in advertising?

• Disabled people shown as hopeless or helpless

• ALL women shown as weak

• LGBTQIA+ people shown as creating family together

• Athletes shown as being powerful and highly skilled

• ALL men being shown as dominant