'23 SEM I 3.00

Which of the following is an example of secondary data:

• The information on a sales invoice

•   The results of a focus group

•   The outcome of an experiment

•   The answers to a survey

One reason that marketers conduct secondary research is to

•   clarify research questions.

•   create hypotheses.

•   make accurate predictions.

•   learn more about a specific industry.

Marketers look for internal data in

•   trade association reports.

•   informal interviews.

•   the organization’s information system.

•   government databases.

Which of the following is an example of internal data:

•   A field test

•   A cash register receipt

•   A competitor’s website

•   A media report

Which of the following is an example of external data:

•   A retail “loyalty” card

•   An article written by an industry expert

•   A sales report

•   A profit-and-loss statement

Which of the following is a true statement about external data:

•   They come from original research.

•   They are represented numerically.

•   They are the easiest data to access.

•   They can cost money to obtain.

Primary research collects data for

•   marketers across the industry to use.

•   understanding economic cycles.

•   the research project at hand.

• informational purposes only.

Marketers often conduct primary research when secondary research

•   isn’t complete enough.

•   is too costly.

•   is too time-consuming.

•   isn’t broad enough.

Which of the following is a reason that marketers conduct qualitative research:

• To create hypotheses for further testing

• To test hypotheses

• To make accurate predictions

• To analyze relationships between market factors

Which of the following is a true statement about qualitative research:

•   It is often conducted through experiments.

•   It is conducted during a short timeframe.

•   It uses large samples of the population.

•   It is based on statistics and facts.