Social Media Strategist Certification Review

1. A local skateboard business posts weekly tips about tricks and skateboarding events. These social media posts are written by employees of the business, and are often publicly shared by their followers. What kind of social media communication is this:

• Earned communication

• Paid Advertisement

• Owned communication

• Brand Awareness

35. Stewart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What should Stewart do to ensure the association social media sites are in compliance with their various legal regulations internationally?

• The owner of this site uses the contact information to sell them services from other companies he owns

• The organization has no way to verify the reviews are accurate and don't want to be held liable

• Transivity and reciprocity

• Require users to accept a term of use license and privacy policy before they can post any content

34. The advice columnist for a lifestyle magazine publishes a weekly column on the magazine's Website. She typically answers letters from three or four people in each article. Her publisher wants to make the columns more social to better engage their followers. What can they do to accomplish this goal?

• Schedule regular live chats for people to ask questions and get answers immediately

• Address them in a bi-weekly newsletter.

• Call a meeting once a month to address any questions

• Post flyers on the company's email

33. A company selling home appliances has created a social media persona, who they call Joe. Joe is portrayed in a series of videos, as someone who has just bought a home, and is asking many questions about various appliances. Who does Joe represent?

• A target audience

• A secondary audience

• A primary audience

• A gatekeeper

32. The Chief Information Officer (CIO) of a large banking company is aware that many employees participate in both personal and company oriented social media networks during company time and on company computers and mobile devices. He also knows that malware could infect the bank's networks and could be distributed via social media networks. The CIO has mandated a company-wide adoption of new anti-virus software and other tools to detect and eliminate malware. What stage of social media risk assessment is this?

• Identify

• Manage and mitigate

• Identify threats and weaknesses

• Assess and evaluate

31. Jenn works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

• A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well the products work.

• A profile and a cover photo to repurpose across all platforms and a full-length video of an informercial the company recently aired on regional television.

• Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to the products and videos demonstrating how well the products work.

• Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members of the marketing and sales team.

30. A small computer repair business posts weekly tiop on how to maintain personal computers. These social media posts are written by the company president, and are often publicly shared by his followers. What kind of social media communication is this?

• Paid communication

• Shared communication

• Earned communication

• Owned communication

29. Criminals have burglarized several homes in a neighborhood. The local police posted some details about the bread-ins on their social media platform and asked citizens for assistance. Several citizens responded with information that led to the arrest of several people. What is this behavior called?

• Crowdsourcing

• Crowdshaping

• Innovation

• Critiquing

28. A book publishing company has created a private social media site where users can create profiles. The users can identify the types of books they like which the site will use to customize the kind of offers, reviews, and discussion groups presented to the users. The publishing company has a responsibility to protect their user's privacy. Which of the following would be a violation of that privacy?

• Make sure all social media posts link back to your company's web site

• Selling profile information to movie and comic book distributors

• Posting instructional videos on YouTube

• Creating a placeholder page that redirect visitors to the website or other social media

27. Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As he reviews the ethical guidelines he identifies that code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

• personal social media usage can have a negative impact on the company's reputation

• personal social media usage can guarantee privacy on a social media site

• personal social media usage can have a positive impace on the company's reputation

• Make sure all posts are about the company