Task 4 Revision quiz

Task 4 Revision quiz

12th Grade

22 Qs

quiz-placeholder

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Task 4 Revision quiz

Task 4 Revision quiz

Assessment

Quiz

Social Studies

12th Grade

Medium

Created by

Lenka Bassham

Used 29+ times

FREE Resource

22 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Define market research.

creating competitor profile

developing marketing plan

gathering information about consumers' needs and preferences.

analysing key performance indicators

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Key features of market research are

Analysis of marketing data

Positioning

Collecting of marketing data

Determining information needs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When determining information needs business has to figure out

WHAT type of questions they will ask

HOW many people will they approach

WHY they want to do market research

WHO they want to target

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Primary source of collecting marketing data are

Discussion with customers

Survey

Observation

Focus groups

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Secondary sources of collecting marketing data are

Government statistics

Sales data

Journals

Finance records

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

POSITIONING means

positioning your product on a global market

positioning your products in shop displays

positioning your product on tops shelves at supermarkets

positioning in a way that sets business apart from their competition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4 P's of marketing mix are

Product, Position, Profit, Pattern

Product, Price, Place, Promotion

Place, Promotion, Profit, Process

Price, Packaging, Performance, Production

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