Chapter 14 Advertising

__ is a business that specializes in developing ads and ad campaigns for its clients.

a 30-minute commercial

• direct-mail advertising

• informercial

• Magazine

• radio advertising

__ is the process of selecting advertising media and deciding the time and space in which the ads should appear

What is direct-mail advertising?

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Print media uses words and pictures to communicate. This type of media includes

• Commercials

• Magazines

• Videos

Channels of communication, such as television, radio, & newspapers

• Mass media

• Advertising

• Infomercial

• None of the above

Which business is the following slogan for:
"Have it Your Way"

• Subway

• Burger King

• Chick fil A

• McDonald's

The oldest form of advertising.

• News Paper

• Radio

• TV

• Words of mouth

Name two kinds of online ads.

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What is a disadvantage of direct mailings?

• It's inexpensive

• The timing of the mailing can be selected

• It's expensive