1. What is the main purpose of marketing?

• A) To design the product

• B) To hire employees

• C) To identify and satisfy customer needs

• D) To increase production speed

2. Which of the following best describes a brand image?

• A) The logo of a business

• B) The customer’s perception of a brand

• C) The number of sales a company makes

• D) The quality of raw materials

3. Why is a strong brand image important?

• A) It allows a business to ignore customer service

• B) It reduces the need for advertising

• C) It helps build customer loyalty and allows premium pricing

• D) It guarantees business success

4. 4. What is meant by “product differentiation”?

• A) Making a product identical to competitors

• B) Reducing the cost of production

• C) Making a product stand out from competitors

• D) Selling the product in different countries

5. 5. Which of these is an example of a brand extension?

• A) Coca-Cola releasing a new flavour

• B) A business opening more factories

• C) A reduction in the price of a product

• D) A firm increasing advertising

6. 6. What is the aim of promotional activities in marketing?

• A) To reduce product prices

• B) To increase staff training

• C) To inform and persuade customers

• D) To reduce customer expectations

7. 7. What is a market segment?

• A) A new product launched in the market

• B) A group of people with similar characteristics or needs

• C) The total number of competitors

• D) A type of packaging used

8. 8. What does 'demand' refer to in marketing?

• A. The supply available in the market

• B. The number of competitors

• C) The quality of a product

• D) How much of a product consumers are willing and able to buy

9. 9. A 'target market' is:

• A. A specific group of consumers a business aims to sell to

• B. All customers in the world

• C. The group of competitors a business is trying to beat

• D. The market where products are manufactured

10. 10. What is an example of primary research?

• A. Reading a newspaper article

• B. Analysing sales records

• C. Using government statistics

• D. Conducting a customer survey