Marketing Management Study Guide EOPA (Promotion Part. II)

Marketing Management Study Guide EOPA (Promotion Part. II)

9th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Management Study Guide EOPA (Promotion Part. II)

Marketing Management Study Guide EOPA (Promotion Part. II)

Assessment

Quiz

Business, Other

9th - 12th Grade

Medium

Created by

Shonvettia Murphy

Used 75+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of promotional media based on the example below:


Sports Illustrated and People Magazines

Print Media

Broadcast Media

Online Media

Specialty Media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of promotional media based on the example below:


Television or Radio commercial

Print Media

Broadcast Media

Online Media

Specialty Media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of promotional media based on the example below:


Ads on Facebook or Instagram

Print Media

Broadcast Media

Online Media

Specialty Media

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of promotional media based on the example below:


T-shirts or Car advertising the business

Print Media

Broadcast Media

Online Media

Specialty Media

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select the 3 basic questions advertisers must ask when selecting the proper media use for a company?

Does the type of media in consideration able to present the product and the company image appropriately?

Is the type of media able to target the appropriate target audience?

Does the type of media have the ability to achieve the desired response rate?

Does it appeal to customers?

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Identify the part of the advertisement letter "A."

Headline

Copy

Illustration

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Identify the part of the advertisement letter "B."

Headline

Copy

Illustration

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