Marketing Management Study Guide EOPA (Promotion Part. II)

Identify the type of promotional media based on the example below:

Sports Illustrated and People Magazines

• Print Media

• Broadcast Media

• Online Media

• Specialty Media

Identify the type of promotional media based on the example below:

Television or Radio commercial

• Print Media

• Broadcast Media

• Online Media

• Specialty Media

Identify the type of promotional media based on the example below:

Ads on Facebook or Instagram

• Print Media

• Broadcast Media

• Online Media

• Specialty Media

Identify the type of promotional media based on the example below:

T-shirts or Car advertising the business

• Print Media

• Broadcast Media

• Online Media

• Specialty Media

Select the 3 basic questions advertisers must ask when selecting the proper media use for a company?

• Does the type of media in consideration able to present the product and the company image appropriately?

• Is the type of media able to target the appropriate target audience?

• Does the type of media have the ability to achieve the desired response rate?

• Does it appeal to customers?

Identify the part of the advertisement letter "A."

• Headline

• Copy

• Illustration

Identify the part of the advertisement letter "B."

• Headline

• Copy

• Illustration

Identify the part of the advertisement letter "C."

• Headline

• Copy

• Illustration

Select the elements that the print advertisement meet.

An effective headline should attract the attention of the reader, select an audience, offer a benefit to the reader and lead to the illustration and the copy.

• The headline and illustration are close together,

• The headline is says dance which would get the attention of the target market

• The copy is not in the active voice

Select the elements that the print advertisement meets or does not meet.

Illustrations should communicate to the reader what words are unable to do. A signature, or logo, is important in a print advertisement and should be obvious to the reader. The copy should be a call to action and be in active voice

• The headline and illustration are close together

• The picture is of dancers, the headline is about dancing and shows the product

• There is no signature so it is not effective