Marketing

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Place

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Goods or services that are sold

• Where goods or services are available

Is this ...

• Price?

• Place?

• Promotion?

• Product?

Is this ....

• Place?

• Product?

• Promotion?

• Price?

Is this...

• Place?

• Product?

• Promotion?

• Price?

Is this...

• Price?

• Promotion?

• Place?

• Product?

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False