Business Essential Unit 4

Which of the following is an example of one of a business's input?

• service

• products

• employees

• goods

Overall, what does marketing allow us to do?

• stop buying online

• live out daily lives

• feel better about shopping

• limit our spending

Which operations activity is also referred to a procurement?

• logistics

• inventory control

• quality control

• purchasing

Deciding how to transport goods is part of which operations activity?

• logistics

• scheduling

• safety and security

• maintenance and repairs

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?

• competition

• publicity

• e-commerce

• service marketing

Which of the following is most likely to increase a company's capital assets?

• purchasing land for future expansion

• obtaining a loan to make payroll

• reducing operational expenses

• collecting accounts receivables

Which of the following activities is an aspect of marketing a service?

• finding out customers' favorite coffee flavors

• determining how much to charge for a haircut

• developing a new, improved cell phone

• advertising the state of Michigan on television

In the marketing concept, whose point of view matters most?

• seller's

• buyer's

• marketer's

• planner's

How does the finance function relate to company spending?

• it plans and controls spending

• it produces reports about spending

• it spends in investments only

• it does not relate to spending

According to the marketing concept, which option demonstrates customer orientation?

• convincing buyer to buy

• researching a firm's competitors

• finding out what a buyer wants

• advertising the features of a prodduct