Chapter 5: Corporate Strategy

He developed the Boston Consulting Group Model

• McKenley

• McArthur

• McKinsey

• McDonald

What are the two types of integrative growth strategies?

• Horizontal and Forward Integration

• Vertical and Backward Integration

• Forward and Backward Integration

• Horizontal and Vertical Integration

What is an integrative growth strategy where the organization acquires another competing business?

• Horizontal Integration

• Backward Integration

• Vertical Integration

• Forward integration

It is the relative sales percentage of a company in relation to the total sales percentage of the market in consideration.

• Market Growth

• Market Sold

• Market Share

• Market Attractiveness

It refers to an increase in the demand over time.

• Market Share

• Market Growth

• Demand

• Profit margin

One of the broad categories of Boston Consulting Group Model having a low market share in a high market growth.

• Cash Cows

• Question Marks

• Dogs

• Stars

General Electric Model is used to assess the strength of a strategic business unit of an organization.

• True

• False

Among the three main areas of global strategies where organization pursue business expansion, It is the action of a company to sell their excess products outside their home market.

• World Wide

• Global

• Multinational

• International

A type of vertical integration wherein the organization buys distribution companies that are part of its distribution chain

• Backward Integration

• Forward Integration

• Vertical Integration

• Forward Integration

General Electric Model two parameters to consider to determine the overall strength of a Strategic Business Unit (SBU)

• Market Share & Market Growth

• Market Attractiveness & Business Strength

• Market Niche & Market Segmentation

• Market Demand & Market Size