BASIC MKT TUTORIAL ASSIGNMENT

New product development starts with ________.

• idea screening

• test marketing

• concept development

• idea generation

Food, drinks and shelter is _______ needs.

• self- esteem

• self-actualization

• physiological

• social

Satisfaction is _______.

• differences between the product performance and buyer’s expectation

• difference between demand and supply

• difference between customer needs and wants

• differences between product performance and market price

Which of the followings are falls under physiological under Maslow’s Hierarchy of Needs?

• food and drinks

• friendship and family

• recognition and status

• permanent job and savings

It is important for the seller to know whether the buyer is satisfied or not with the product sold because _________.

• to enable repurchase in the future

• to reduce the production cost

• to encourage employee’s loyalty

• to encourage a fair competition with rivalry

Straight rebuy is __________.

• a product that new developed by the manufacturer

• a product that purchased regularly in a continuous manner

• a product that had been purchased before, but has some improvement

• a product that purchased directly from the manufacturer without involving intermediaries

The marketers possibly use downsizing strategies because of these reasons, EXCEPT:

• irrelevant products due to changes in customer’s preferences

• lack of experience in certain business

• increase in cost of raw materials

• product obsolescence due to changes in technology

A segmentation that created based on the customer’s location and area is called _______.

• demographic segmentation

• geographic segmentation

• behavioral segmentation

• psychographic segmentation

Personality, motives, lifestyles and social class is classified as __________

• behavioral segmentation

• psychographic segmentation

• geographic segmentation

• demographic segmentation

Strength and weakness is ________ environment needed to be analyzed in every business before setting an organization strategy.

• international

• technological

• internal

• external