BASIC MKT TUTORIAL ASSIGNMENT

BASIC MKT TUTORIAL ASSIGNMENT

1st Grade

30 Qs

quiz-placeholder

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BASIC MKT TUTORIAL ASSIGNMENT

BASIC MKT TUTORIAL ASSIGNMENT

Assessment

Quiz

Business

1st Grade

Easy

Created by

NURUL YUSOF

Used 8+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New product development starts with ________.

idea screening

test marketing

concept development

idea generation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Food, drinks and shelter is _______ needs.

self- esteem

self-actualization

physiological

social

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Satisfaction is _______.

differences between the product performance and buyer’s expectation

difference between demand and supply

difference between customer needs and wants

differences between product performance and market price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the followings are falls under physiological under Maslow’s Hierarchy of Needs?

food and drinks

friendship and family

recognition and status

permanent job and savings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is important for the seller to know whether the buyer is satisfied or not with the product sold because _________.

to enable repurchase in the future

to reduce the production cost

to encourage employee’s loyalty

to encourage a fair competition with rivalry

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Straight rebuy is __________.

a product that new developed by the manufacturer

a product that purchased regularly in a continuous manner

a product that had been purchased before, but has some improvement

a product that purchased directly from the manufacturer without involving intermediaries

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketers possibly use downsizing strategies because of these reasons, EXCEPT:

irrelevant products due to changes in customer’s preferences

lack of experience in certain business

increase in cost of raw materials

product obsolescence due to changes in technology

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