26-01

a document that describes a new business and a strategy to launch that business

• executive summary

• business plan

• mission statement

• distribution channel

a brief recounting of the key points contained in a business plan

• executive summary

• distribution channel

• business plan

• mission statement

a declaration of the specific aspirations of a company, the major goals for which it will strive

• mission statement

• business plan

• executive summary

• indirect channel

the means by which a product or service is delivered to the customer

• mission statement

• executive summary

• distribution channel

• business plan

the means of delivering a service or product indirectly to the customer, such as through a wholesaler

• executive summary

• business plan

• indirect channel

• direct channel

the federal agency that provides services to small businesses and new entrepreneurs, including counseling, publications, and financial aid

• Small Business Administration (SBA)

• trade association

• indirect channel

• direct channel

an organization made up of individuals and businesses in a specific industry that works to promote that industry

• Small Business Administration (SBA)

• indirect channel

• trade association

• direct channel

An activity or action that will maximize use and turn into a benefit.

• Spurious

• Exploit

• Experiential

• Bias

Misleading. Having an appearance of another but differing from the original or future development.

• Skewing

• Clarify

• Verbose

• Spurious

Wordy. Expressing in more words than needed.

• Discontinuous

• Verbose

• Skewing

• Discontinuous