It is the process of gathering, analyzing and interpreting the information about the
product or the services to be offered for sale in the market, the market and about
past, present and any potential consumers for the products.
ENTREP - MODULE 4
Quiz
•
Education
•
12th Grade
•
Hard
Joy Reyes
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is the process of gathering, analyzing and interpreting the information about the
product or the services to be offered for sale in the market, the market and about
past, present and any potential consumers for the products.
Data Gathering
Primary Research
Secondary Research
Market Research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a type of discussions in FGD if trade-offs have to be made
among various customer needs.
trend explanation
exploratory
feature prioritization
comparative analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A data gathering technique where it can be moderated to group interviews and
brainstorming sessions that provide information on user’s needs and behaviors.
Personal Interview
Focus Group Discussion
Survey
Data Gathering
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A data gathering technique where it can be done via direct mail, over the phone,
internet or e-mail.
data gathering
survey
focus group discussion
personal interview
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to information gathered directly from the respondents who answered set
of questions.
Primary Research
Secondary Research
Survey
Data Gathering
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is the most common way to gather primary research with the use of
questionnaires or interview schedule.
Interview
Focus Group Discussion
Survey
Data Gathering
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is the traditional method of data collection which is normally done on a personal
manner with the respondents.
Personal Interview
Focus Group Discussion
Survey
Data gathering
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