ENTREP - MODULE 4

It is the process of gathering, analyzing and interpreting the information about the

product or the services to be offered for sale in the market, the market and about

past, present and any potential consumers for the products.

• Data Gathering

• Primary Research

• Secondary Research

• Market Research

It is a type of discussions in FGD if trade-offs have to be made

among various customer needs.

• trend explanation

• exploratory

• feature prioritization

• comparative analysis

A data gathering technique where it can be moderated to group interviews and

brainstorming sessions that provide information on user’s needs and behaviors.

• Personal Interview

• Focus Group Discussion

• Survey

• Data Gathering

A data gathering technique where it can be done via direct mail, over the phone,

internet or e-mail.

• data gathering

• survey

• focus group discussion

• personal interview

It refers to information gathered directly from the respondents who answered set

of questions.

• Primary Research

• Secondary Research

• Survey

• Data Gathering

It is the most common way to gather primary research with the use of

questionnaires or interview schedule.

• Interview

• Focus Group Discussion

• Survey

• Data Gathering

It is the traditional method of data collection which is normally done on a personal

manner with the respondents.

• Personal Interview

• Focus Group Discussion

• Survey

• Data gathering

A data gathering technique where it can be done via direct mail, over the phone,

internet or e-mail.

• Data Gathering

• Survey

• Focus Group Discussion

• Personal Interview

It refers to a type of focus group discussion where it obtains

information on general attitudes, understand the circumstances

under which customers might require your product, or service,

understand their desired outcomes

• trend explanation

• exploratory

• feature prioritization

• comparative analysis

The following variable to consider in behavioral segmentation,

except.

• perception

• brand concept

• reaction

• benefits