MKTG1294 Week 5 Quiz

Reorder the following steps in the consumer decision making process

• Postpurchase Satisfaction or Dissatisfaction

• Purchase

• Problem Recognition

• Evaluation of Alternatives

• Information Search

I buy this brand because all my friends buy it. What kind of influence is this? (a)  

• Memory
• Culture
• Reference Groups
• Learning

Psychographical profiles include

• needs

• activities

• attitudes

• all the above

Which of the following sources is NOT a credible source?

• WARC

• Euromonitor

• WIKI

• IBIS

Reorder the following needs based on Maslow's hierarchy of needs

• Self-Actualization

• Belonging

• Physiological

• Esteem

• Safety

What is the point in the purchasing cycle when the consumer researches a product called?

• First Moment of Truth

• Zero Moment of Truth

• Second Moment of Truth

• None of the above

Which of the following groups adopt technology first?

• aspirers

• mainstreamers

• succeeders

• explorers

I love hanging out with my friends. This is an example of.....

• Psychographics

• Demogrpahics

• Behavioral

• Benefits Sought

• Geographics

Showing women as warmer and more communal is an example of ............. stereotype

................are any direct or indirect contacts the brand has with the consumer.