Consumer Behavior Course Review

How many component of the attitude are there?

• 1
• 2
• 3

The component of attitude related to belief is called:

• Cognitive
• Affective
• Behavior

The component of attitude related to emotion is called:

• Cognitive
• Affective
• Behavior: relating to response.

The component of attitude related to response is called:

• Cognitive
• Affective
• Behavior

In Looking-glass self, a "Meerkating" is

• which describes the act of someone shooting a live video stream, has become a verb as thousands of people create their own running self-documentaries.
• a picture a smartphone user takes of himself or herself on a smartphone.
• consciousness express more interest in clothing and use more cosmetics than others who score lower

Which one describe the affordability of the consumer?

• Need
• Want
• Demand

Obtaining satisfaction through fulfilling one's potential is called:

• Self-actualisation.
• Esteem
• Perception.

A culture is:

• A set of action and response.
• A set of shared values, attitudes, beliefs, artefacts and other symbols

"Sensory memory stores the information we receive from our senses. This storage is temporary." Is this definition True or False?

• True
• False

"Short-term memory (STM) also stores information for a limited period of time, and it has limited capacity." Is this definition True or False?

• True
• False