What is the maximum number of characters allowed in a Google Ads headline?

• a. 25 characters

• b. 30 characters

• c. 35 characters

• d. 40 characters

What is the main advantage of using Google Ads?

• a. Higher organic search ranking

• b. Increased website traffic

• c. Improved website design

• d. Lower cost-per-click

What is the primary goal of a search campaign?

• a. To generate leads

• b. To increase website traffic

• c. To increase brand awareness

• d. To generate conversions

What is the recommended minimum number of ad group per ad campaign?

• a. 1

• b. 2

• c. 3

• d. 4

What is the maximum number of characters allowed in a Google Ads description line?

• a. 50 characters

• b. 70 characters

• c. 80 characters

• d. 90 characters

Which of the following is a key metric for measuring the success of a Google Ads campaign?

• a. Website traffic

• b. Ad impressions

• c. Cost-per-click

• d. All of the above

What is the purpose of a landing page in a Google Ads campaign?

• a. To showcase the product or service being advertised

• b. To provide information about the company

• c. To encourage visitors to make a purchase or take a specific action

• d. To increase brand awareness

What is a Quality Score in Google Ads?

• a. A score that determines the relevance and quality of an ad

• b. A score that measures the number of impressions an ad receives

• c. A score that measures the average position of an ad on the search results page

• d. A score that measures the cost-per-click of an ad

What is the main benefit of using negative keywords in a Google Ads campaign?

• a. To increase ad visibility

• b. To improve ad relevance

• c. To reduce cost-per-click

• d. To increase click-through rate

What is a conversion in Google Ads?

• a. A click on an ad

• b. An impression of an ad

• c. A purchase or other desirable action taken on a website

• d. A keyword that triggers an ad to appear