ice cream report

Most ice cream eaten in New Zealand is eaten...

• at home

• at a convenience store

• out and about

• at a supermarket

'from home-grown ice creams to new luxury international ones...' What does home-grown mean?

• grown in your garden

• international

• made in New Zealand

What does value for money mean?

• cheap

• worth the money spent on it

• expensive

Which ice cream brand was voted best?

• Much Moore

• Ben and Jerry's

• Tip Top

• Canstar Blue

Which online survey tool was used?

• SurveyMonkey

• Google Forms

• Qualtrics

What is Canstar Blue?

• a hotel brand

• a consumer research and rating bussines

• an ice cream company

Who is the population of interest in the survey?

• NZ customers who had bought and eaten ice cream tubs

  from a supermarket or grocer in the past three months

• Canstar Blue

• the NZ population

Which phrase means how happy people are with a product or service?

• quiet quitting

• career cushioning

• customer satisfaction

• boomerang employees

In which way is the Canstar sample broadly representative of the New Zealand population?

• religion

• ethnicity

• gender

• height

Which survey method was used?

• online using Forms

• online using Qualtrics

• paper

• interview