Cause and Effect LAP Test

An example of a final consumer in action would be a person buying

•   a computer for his/her graphic-design business.

  .

•   a chair for his/her apartment.

   

•   some coffee filters for the break room.

• a desk for his/her office

A buying decision begins with a(n)

 

 

 

 

• assessment of options.

• choice.

• need.

• information search.

Which of the following would be considered a higher order need:

 

•   Safety

•   Clothing

• Social belonging

•   Food

Which of the following factors has the greatest effect on a consumer’s buying behavior:

 

•   Cultural influences

•   Individual influences

• Social influences

   

• Situational influences

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

 

• social group.

   

• subculture.

•   family.

   

• reference group.

Which of the following is a cultural value with which a United States citizen would likely identify the most:

 

 

• Acquiring wisdom

   

• Valuing rest and relaxation

• Searching for meaning

   

• Being efficient

Your personal circle of friends is a

 

 

• national culture.

   

• subculture.

• membership group.

   

• reference group.

Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)

 

• reference group.

   

• opinion leader.

•   membership group.

   

• psychological influence.

A person’s interests and activities influence her/his buying behavior. This is referred to as

•   lifestyle.

   

• social influence.

•   subculture.

   

• personality.

Your personal picture of the world is known as your

•   membership group.

•   attitude.

•   perception.

   

• culture.