11.2 - Ads & Dark Patterns

All of these are ways of influence used by advertisers EXCEPT…

• Authority

• Scarcity

• Bribery

• Liking

Which of these is an example of a company using a dark pattern?

• James passes the same store on his walk to school every day, and the manager always waves hello

• Katelyn bought concert tickets at the local arena and now gets a daily email with “Arena events today” without an unsubscribe link

• Suzuki signed up for a yearly magazine subscription and after 11 months gets a reminder that it is expiring soon

• Darrell used a credit card to buy a new pair of pants, and the next week he finds a $350 charge for clothing at the same store

Which of the following is a realistic step a consumer can take to protect themself against dark patterns?

• Never agree to a company’s terms and conditions when on the internet

• Use a fake name for all of your social media accounts

• Avoid shopping online and do all your shopping in a physical store

• Be aware of how companies may want to influence your behavior and stick to your own spending plan

This way of influence claims someone is an expert even if they may not be

• Scarcity
• Social Proof
• Authority
• Reciprocity

Which advertising tactic motivates our brains by increasing dopamine levels every time we try our luck?

• Gamification
• Scarcity
• Installment Payments
• Liking

All of these are common dark patterns EXCEPT…

• Sneak into basket
• Privacy Zuckering
• Confirmshaming
• Leapfrogging

Which of these most accurately defines a dark pattern?

• When sellers keep you in the dark by withholding key information about their product

• When a salesperson continues to pester you with emails long after you’ve left the store

• When a business systematically takes advantage of a subset of customers based on a certain demographic or socioeconomic status

• When design features trick users into doing something that benefits the business

Which is NOT a website tactic used to make you spend more?

• Gamification

• Scarcity

• Pay in Installments

• Free Shipping