Quiz 2

A single-purpose landing page:

• Provides as much information to visitors as possible

• Directs visitors to one (and usually only one) possible action

• Is the least effective of the landing page types

• Is the same as a single-product landing page

A banner ad for Netflix should lead people to what kind of landing page?

• A lead generation landing page

• A subscription landing page

• A multi-product landing page

• A single-product landing page

NSAMCWADLP means that whenever you create an online marketing campaign, you should also create:

• A new email broadcast to inform customers of the marketing campaign

• A dedicated landing page designed specifically for that campaign

• A separate line in the accounting ledger to independently track revenues from the campaign

• A new analytics account to track the results of the campaign

When conducting an A/B test to improve a web page’s design, the measure that should be used to determine which page is better is usually (but not always):

• Number of clicks during the visit

• Traffic

• Time on site

• Conversion rate

The Mobile First design philosophy advocates for designing the mobile site first because:

• Mobile traffic has more volume than desktop traffic

• Both it is easier to adapt a mobile site for display on a desktop computer than it is to adapt a desktop site for display on a mobile device AND mobile traffic has more volume than desktop traffic

• It is easier to adapt a mobile site for display on a desktop computer than it is to adapt a desktop site for display on a mobile device

• Mobile web design is more visually appealing than desktop designs

The upper fold of a web page should answer the questions, “What are you offering?” “Why should I pick you?” and:

• “What do you want me to do next?”

• “What are your top sellers?”

• “Who is your top competitor?”

• "Where is the search bar?”

The “upper fold” is:

• The area on a retail site that shows the top sellers

• Another name for the navigation menu at the top of a web page

• The portion of a web page that is visible without scrolling down

• Usually the same for mobile devices and desktop computers

Oli Gardner’s principle of clarity has been violated if:

• A visitor converts but does not realize that he/she has completed the action

• A website visitor sees multiple calls to action on the same page

• A visitor has no idea where a link leads

• The website provides no reason to believe in the website’s credibility

Which of the following is NOT a principle of Steve Krug’s design for usability paradigm?

• Use complementary colors

• Create effective visual hierarchies

• Break pages up into clearly defined areas

• Format content to support scanning

 In web design, which of the following is more important than a website’s visual appeal?

• Whether the website uses HTML5

• How new the website is

• How many pages it has

• Whether it generates a high conversion rate