PR review

" The standards of conduct which indicates how one should behave based upon moral duties and virtues rising from principles of right and wrong" is....

• Professionalism

• Ethics

• Values

• Morals

"Central beliefs which determine how we will behave in certain situations." is ...

• Values

• Beliefs

• Professionalism

• Ethics

Which is NOT a function of PR

• Lobby

• Counteract the negative public opinion

• Corporate communication

• Advertise a new product/service

What is an advantage of PR

• Advertise a product/service

• Boost sales

• Create positive talks

• I don't know :)

What is a disadvantage of PR

• Need a great amount of managers' approvals

• High cost

• Reach various groups of audiences

• 'Deft' management required

What is the key distinction between Marketing and PR

• Marketing offers products and services to target customers

• Marketing does not aim to specific customers

• Marketing is free of charge

• Marketing is cost-effective

What is the key difference between Advertising and PR

• Advertisement is very expensive

• Advertising is free

• Advertising offers a wide range of products and services

• I don't know :)

Professionalization institutionalizes the best practices and establishes standards of quality that serve the ..............

• public opinion

• public interest

• public

• public area