Data Diving LAP Quiz

What are records of salespeople's meetings or contacts with customers?

• call reports

• Expense Reports

• Call Plans

• Activity Reports

What is data?

• Limit or boundary

• Facts and figures that have been collected for purposes other than the project at hand

• Facts and figures that have been collected specifically for the problem or project in hand

• Facts and figures

The physical and social characteristics of the population is _________

• Market Share

• Prospect

• Data

• Demographics

Too much data and/or data that comes too fast to process at one time is _______

• Emotional Disconnect

• Product Life Cycles Differences

• Data

• Information Overload

One of the groups into which the total market is divided is _______.

• Primary Data

• Secondary Data

• Market Segment

• Market Share

A breakdown of market share data that allows a company to measure its sales performances against those of its competitors is __________.

• Market Share Analysis

• Marketing Audit

• Profitability Analysis

• Sales Volume Analysis

A limit or boundary is called _________.

• Hypothesis

• Data

• Parameter

• Construct

Facts and figures that have been collected specifically for the problem or project in hand is ___________.

• Market Share

• Primary Data

• Secondary Data

• Syndicated Data

Any person or business with the potential to purchase a good, service, or idea; qualified lead is a __________.

• Pre-approach

• Customers

• Prospect

• Demographics

An itemized statement of money owed for a good or service is a __________.

• Market Share

• Sales Invoice

• Sales Report

• Market Segment