UX/UI Design - Week 1 Session 3 - Desk Research

What is desk research?

• Research conducted through existing sources

• Research conducted in the field

• Research about good desks

• Research conducted by conducting surveys and interviews

What is the main advantage of desk research?

• It provides first-hand information.

• It makes designers feel good.

• It is cheap, fast, and easy.

• It is more reliable than primary research.

What is a common source of desk research?

• Surveys

• Websites

• Field observations and experiments

• Interviews

What is the main purpose of desk research?

• To provide background and context

• To generate new insights

• To get to know users

• To generate more sales

What is the disadvantage of desk research?

• Expensiveness

• Limited scope

• Biased results

• Time-consuming