Bootcamp Day 4 Assessment

What is the cost model of a Spotlight Ad?

• CPV

• CPC

• 40,000 for 1 month

• Upfront money, varies with cities

What are the organic levers that can be used to improve M2C? (Multi-Select)

• Menu Images and Description

• Category Width and Depth

• Spotlight Ads

• Run Banners in the city/zone

• Discounts

What is CTR and how it is calculated?

• Click Through Rate = Clicks/Impressions

• Click Through Rate = Views/Impressions

• Click Throw Rate = Clicks/Impressions

• Conversion Ratio =

  Menu Sessions/clicks

Impressions = 200

Clicks = 100

Orders = 10

What is CVR?

• 5%

• 10%

• 50%

• 20

Which Score in the following list is NOT a Parameter we track in overall Menu Scorecard?

• Category Score

• Item Score

• Combos Score

• Top-Seller Score

• Add-ons Score

Menu Score Dashboard has the following features. (Select all that is applicable)

• Top Recommendations for an RID

• Potential impact on AOV

• Sales Contribution of Top Missing Items

• Image Coverage %

Out of the below Parameters, which Parameter is NOT a part of Menu Score currently?

• Add-ons

• Category

• Menu Length

• Description

Your Partner is having issues related to AOV and has reached out to you for a solution as it is impacting the GMV. What solution(s) from the below list will you propose to resolve the AOV issue?

A. Explore what Add-ons can be added for Top categories and items 

B. Explore what Combos can be added 

C. Explore large sized variants of items that can be added

• only A

• Only B

• A and B

• A, B and C

Why should a restaurant advertise on Swiggy ?

• Guranteed 5X ROI

• Growth & new users acquisition

• Deployment of marketing budgets

• Mandate for Swiggy

If you want to check traffic, impressions, clicks,CTR,CVR, & ROI which dashboard is the most appropriate to give you the data at one place ?

• RMS

• Menu score dashboard

• Ads Spotlight dashboard

• CMS