Store Lesson 12 Channel Management

Distribution refers to getting products from one end of the distribution channel (______) to the other end (________).

• start/finish

• production/consumption

• beginning/end

• up/down

WHY IS DISTRIBUTION/CHANNEL MANAGEMENT IMPORTANT?

• runs the risk of dissatisfied customers

• lost revenue if unavailable products

• path a product takes

• all of the above

______ is a broader concept that

encompasses distribution and comprises everyone and everything involved in producing a product and getting it to its final destination.

• Supply Chain

• Service marketing

• Distribution Channel

• all of the above

Any interruption along the supply chain will have a profound impact on the end consumer.

• True

• False

What are intermediaries?

• Producer

• Customer

• Middlemen

• End User

an individual who does not assume

ownership of the goods from the manufacturer but typically does receive a commission for their sales is called?

• Merchant

• Consumer

• Agent

• Owner

PHYSICAL DISTRIBUTION, also

known as LOGISTICS, includes

all logistical components

involved in moving products

through the channel of

distribution except:

• - Customer service

• - Processing of orders

• Packaging

• Trying the product

______ refers to all the steps taken by a business to ensure the satisfaction of its customer base.

• Customer Service

• Transportation

• Packing

• Processing of orders

STORAGE is not an

important consideration for any business.

• True

• False

The Wolverine Mart most likely participates in the Manufacturer/producer-to-wholesaler-to-retailer-­to-consumer type of distribution.

• True

• False