Marketing Reviewer Midterm

Marketing Reviewer Midterm

University

92 Qs

quiz-placeholder

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Marketing Reviewer Midterm

Marketing Reviewer Midterm

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

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92 questions

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1.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

is a group of people with both the desire and the ability to buy a specific offering.

Market Segments

Market Segmentation

Market

Product differentiation

2.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

is often measured in terms of return on investment or return on assets. 

Profit

Sales Revenue

Market Share

Unit Volume

3.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

is given that a firm’s profit is high enough for it to remain in business, an objective may be to increase sales revenue which can to increase in market share and profit.

Sales Revenue

Profit

Market Share

Unit Volume

4.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

is the quantity produced or sold as a pricing objective.

5.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

is the ratio of the firm’s sales revenues or unit sales to those of the industry (competitors plus the firm itself).

6.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

The company enacts price matching programs and promotes large discounts on its merchandise to raise cash and stave off bankruptcy.

Survival

Sales Revenue

Demand for the product

Value Pricing

7.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

A firm may forego a higher profit on sales and follow a pricing objective that recognizes its obligations to customers and society in general.

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