Corporate Communication and Advertising 2021

Your Full Name

Roll Number

A memorable short tune with a lyric broadcast in radio and television commercials is called a ………..

• Campaign

  b

• BGM

• Jingle

• Gimbel

…………… is the second largest circulated newspaper in Malayalam

• Malayala Manorama

• Mathrbhoomi

• Madhyamam

• Kerala Kaumudhi

Expand CSR

• Corporate Social Response

• Cooperative Social Responsibility

• Corporate Social Responsibility

• Cooperative Social Responsibility

House journal is basically a/an ………tool for PR practitioners.

• Internal

• External

• Both Internal and External

• Can be either internal or external

PRSI is professional body of

• PRSI is professional body of

• PR practitioners

• PR and advertising practitioners

• PR practitioners of public sector undertakings

An advertisement with a message in public interest is described as……………

• Public Interest ad

• Consumer Ad

• Social Responsible ad

• PSA

A face to face interaction with press persons is called……………

• Media Tour

• Interview

• Press Conference

• Press Club

A graphic mark used by companies to aid and promote instant public recognition is

known as

• Logo

• Brand

• Trademark

• POS