Seven Traditions of Communication Theory

This tradition explains that communication is mediated by signs and symbols.

• critical

• semiotic

• cybernetic

• socio-cultural

He is the author of the seven traditions of communication theory.

• Robert Craig

• Harold Lasswell

• David Berlo

• Claude Shannon

In the five canons of rhetoric, it the embodiment of symbols in physical form.

• Arrangement

• Invention

• Delivery

• Style

In semiotic tradition, semiosis is the relationship among the object, person and ______.

• language

• signs

• interaction

• relationship

This area of study in semiotic tradition focused on what the signs stand for.

• Syntactics

• Pragmatics

• Semantics

This tradition explains that communication is the experience of self and others through discourse.

• Cybernetic

• Phenomenology

• Critical

• Semiotic

There are three schools of thought in phenomenological tradition, what school concerns on the life world as it is lived?

• Classical

• Perception

• Hermeneutic

This tradition explains that communication is a system of parts that influence one another.

• semiotic

• cybernetic

• critical

• socio-psychological

In this tradition, theorist are interested in uncovering oppressive social conditions.

• rhetoric

• cybernetic

• critical

• semiotic

There are three branches in socio-psychological tradition, what branch explains that people's way of thinking are based on inborn neurobiological influences?

• Behavioral

• Cognitive

• Biological