Public Relations Process Quiz

Public Relations Process Quiz

University

10 Qs

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Public Relations Process Quiz

Public Relations Process Quiz

Assessment

Quiz

Journalism

University

Practice Problem

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the public relations process?

Evaluating the Program

Defining the Problem

Planning and Programming

Taking Action and Communicating

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of research in the public relations process?

To confuse the audience

To decrease understanding

To ignore the problem

To increase understanding

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of research does not focus on statistical data to explain the results of information gathered?

Telephone Polls

Mail Surveys

Library research

Interviewing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of the communication process in public relations?

To ignore the problem

To confuse the audience

To inform, persuade, motivate, or achieve mutual understanding

To limit the audience's knowledge

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of evaluation in the public relations process?

To determine the accomplishment of program goals

To create more problems

To avoid feedback for improving similar programs

To ignore the results of the program

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category of public relations research involves observing trends in public opinion and social events that may have a significant impact on an organization?

Environmental Monitoring Program

Social Audit

Communication Audits

Public Relations Audit

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of planning in the public relations process?

To waste time, effort, and money

To prevent the organization from improving

To estimate working hours and other costs involved

To avoid setting targets for public relations operations

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