Public Relations Process Quiz

What is the first step in the public relations process?

• Evaluating the Program

• Defining the Problem

• Planning and Programming

• Taking Action and Communicating

What is the purpose of research in the public relations process?

• To confuse the audience

• To decrease understanding

• To ignore the problem

• To increase understanding

Which method of research does not focus on statistical data to explain the results of information gathered?

• Telephone Polls

• Mail Surveys

• Library research

• Interviewing

What is the goal of the communication process in public relations?

• To ignore the problem

• To confuse the audience

• To inform, persuade, motivate, or achieve mutual understanding

• To limit the audience's knowledge

What is the purpose of evaluation in the public relations process?

• To determine the accomplishment of program goals

• To create more problems

• To avoid feedback for improving similar programs

• To ignore the results of the program

Which category of public relations research involves observing trends in public opinion and social events that may have a significant impact on an organization?

• Environmental Monitoring Program

• Social Audit

• Communication Audits

• Public Relations Audit

What is the importance of planning in the public relations process?

• To waste time, effort, and money

• To prevent the organization from improving

• To estimate working hours and other costs involved

• To avoid setting targets for public relations operations

What is the channel of communication that includes television, radio, internet, and telephone?

• Print Media

• Digital Media

• Electronic Media

• Social Media

What is the process of doing something in the public relations process?

• Action

• Inaction

• Distraction

• Reaction

What is the first step in the planning and programming process of public relations?

• Identify objectives

• Media selection

• Define the problem

• Identify audience or public