Principles of Marketing

1.     It is the process of developing and exchanging ideas, goods and distribution.

• Communication

• Transaction  

• Business

• Marketing

2.     It is the process of collaborating with suppliers and customers to create offerings that have value.

• Creating

• Communicating

•  Delivering

• Exchanging

3.     It is a product whose benefit can only be used by a consumer for a short period of time.

• Semi-durables  

• Differentiated Goods

• Consumable     

• Durables

4.     These are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons such as fear or adversity rather than desire.

• Specialty Goods

• Unsought Goods

• Convenience Goods

• Shopping Goods

5.     These are products whose physical characteristics are so identical that it would be difficult to distinguish one purchased from one vendor to another.

• Consumable     

• Durables

• Undifferentiated Goods

• Differentiated Goods

6.     It is a measurement use by a company to see the effectiveness of marketing strategy.

• Wet Market

• Stock Market    

• Marketing Plan

• Market Share

7.     It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

• Financing

• Marketing

• Creating

• Advertising

8.     It is the total demand for all potential customers for a specific product over a specific period in a specific market area.

• Market Demand

• Market Supply

• Demand

• Supply

9.     It is a group of customers who have both the willingness and financial capability to purchase a particular product.

• Customer

• Global Market

• Market

• Consumer

10.     It is a demand for a specific brand of a product.

• Primary Demand

• Selective Demand

• Negative Demand

• Unwholesome Demand