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Principles of Marketing

Authored by Marie Frances Mayo

Business

11th Grade

Used 22+ times

Principles of Marketing
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40 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

1.     It is the process of developing and exchanging ideas, goods and distribution.

Communication

Transaction  

Business

Marketing

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

2.     It is the process of collaborating with suppliers and customers to create offerings that have value.

Creating

Communicating

 Delivering

Exchanging

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

3.     It is a product whose benefit can only be used by a consumer for a short period of time.

Semi-durables  

Differentiated Goods

Consumable     

Durables

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

4.     These are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons such as fear or adversity rather than desire.

Specialty Goods

Unsought Goods

Convenience Goods

Shopping Goods

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

5.     These are products whose physical characteristics are so identical that it would be difficult to distinguish one purchased from one vendor to another.

Consumable     

Durables

Undifferentiated Goods

Differentiated Goods

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

6.     It is a measurement use by a company to see the effectiveness of marketing strategy.

Wet Market

Stock Market    

Marketing Plan

Market Share

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

7.     It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

Financing

Marketing

Creating

Advertising

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