SEO Quizizz

What is Search Engine Optimization (SEO)

• A set of processing aimed at improving a websites rankings in search engine

• Informational intent, navigational intent, transactional intent, commercial intent

• Description should be accurate, short, include keywords, and interesting. Summarizes basic info about data.

• Article title, page title, and url title to be the same - that “optimizes” your website for search engine results

What is metadata?

•  improves a websites rankings in search engine

• Increases organic search traffic to your website

• A set of processing aimed at improving a websites rankings in search engine

• Description should be accurate, short, include keywords, and interesting. Summarizes basic info about data.

What are the different search intents?

• Accurate, short, include keywords, and interesting

• on-page, off-page, Technical, Local

• informational, navigational, transactional, commercial

• Search, results, ranking, indexing

What is crawling?

• Bots/algorithms automatically “crawl” the web looking for new/updated page

• Bots analyze the page, determining what the content is about, and “indexes” the page

• Increase organic search traffic to your website

• Process aimed at improving a websites rankings in search engine

Why is SEO important?

• It is the process in which Google shows results

• It increase organic search traffic to your website

• Metadata description should be accurate, short, include keywords, and interesting. Summarizes basic info about data

• A set of processing aimed at improving a websites rankings in search engine

what does SEO stand for?

The processes in which Google does to show results.

• A set of processing aimed at improving a websites rankings in search engine

• informational intent, navigational intent, transactional intent, commercial intent

• crawling, indexing, and serving results

• Article title, page title, and url title

Google ranks pages based on quality and relevance in response to their user's search

• True

• False

Google ranks pages based on ____ and ____ in response to their user’s search

Part of SEO optimization does NOT involves you using your knowledge of your potential customer base to direct their search results to your website.

• True

• False