RISE Marketing-Customer Service Practice Ques #1

Retailing is composed of all of the business activities that add value to the products and services customers buy. This includes:

• Merchandise Assortment

• Packaging

• Customer Service

• All of the Above

Which of the following choices lists the elements of the distribution channel in the correct order?

• Manufacturer, Wholesaler, Reatiler, Customer

• Wholesaler, Customer, Manufacturer, Retailer

• Retailer, Manufacturer, Customer, Wholesaler

• Manufacturer, Retailer, Wholesaler, Customer

Closeout stores are owned by the manufacturer or reatailer.

• True

• False

Ashley Furniture is an example of what type of retailer?

• Direct Selling

• Wholesale Club

• Specialty Store

• Convenience Store

The term “multichanel” and “omnichannel” are very similar. Which of them places the focus on creating a seamless customer experience?

• Multichannel

• Omnichannel

• None of the above

The method by which consumers acquire products and services?

• Distribution Channel

• Manufacturers

• Retailing

• Retailer

• Wholesaler

The chain of businesses through which a good or service passes until it reaches the end consumer.

• Distribution Channel

• Manufacturer

• Retailing

• Retailer

• Wholesaler

Produces the products

• Distribution Channel

• Manufacturer

• Retailer

• Retailing

• Wholesaler

Buys large quantities of products and resells them

• Distribution Channel

• Manufacturer

• Retailing

• Retailer

• Wholesaler

Receives, stores, displays and presents the products to customers

• Distribution Channel

• Manufacturer

• Retailing

• Retailer

• Wholesaler