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Marketing Chapter 12

Authored by Brenden Thomas

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10th Grade

Used 10+ times

Marketing Chapter 12
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ ________ is any form of direct contact occurring between a salesperson and a customer

Personal Selling

B2B Selling

Telemarketing

Feature-benefit Selling

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ _______ _______ may take place in a manufactures or wholesalers showroom or a customers place of business

Personal Selling

B2B Selling

Telemarketing

Feature Benefit Selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is the process of selling over the telephone.

Telemarketing

Personal Selling

Emotional Motive

Phone Call

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The goals of selling are the same regardless of the sales situations

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ ______ may be basic, physical, or extended attributes of the product or purchase.

Product Features

Telemarketing

Personal Selling

Customer Benefits

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______ ______ are the advantages or personal satisfaction a customer will get from a good or service

Product Features

Customer Benefit

Customer Features

Product Benefits

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A emotional motive is a conscious, logical reason for a purcahse.

True

False

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