
DHC2112: CHAPTER 4
Quiz
•
English
•
University
•
Practice Problem
•
Medium
Mohammed Imran
Used 6+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Audience analysis focuses on ________ factors.
Psychographic
Demographic
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"These items encourage respondents to elaborate on their opinions without forcing them to answer in a predetermined way". This statement is referring to
Close-ended questions
Open-ended questions
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How many methods are there to gather audience data?
4
5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
______ can be classified into occupation, background, economic position, social standing, education, intelligence and place of residence.
Demographic
Group
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How many steps are there to make analysis on the audience?
4
3
2
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
If you can't get information in any other way, you will have to make educated guesses based on such _______ information.
Direct
Indirect
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"This method gives the respondent several alternative answers from which to choose". This statement is referring to
Open-ended questions
Multiple-response items
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