Quiz Marketing pour les potos

What is Distribution?

• Product

• Place

• Promotion

• Price

What is Marketing mix? (4 P's)

• Price, Product, Planning, Place

• Price, product, planning, promotion

• Price, Product, Place, Promotion

• Price, product, Pest, Promotion

Strategy

• is another word for a planned approach to meeting marketing goals

• is another phase in the Marketing mix

• is a product released by Comcast to improve customer relations

• is a war game invented to meet the needs of a niche

Any effort to inform, persuade, or remind potential customers about a product.

• Distribution

• Promotion

• Planning

• Selling

Positioning your room price: "Skim approach" is to set your prices higher than the competition whereas "...................." is to set your rates lower than those of the competition

• Penetrate

• Undercut

• Surround

• Match

During the slow season, a hotel is most likely to

• discount rates to fill more rooms

• keep rates high because rate changes confuse guests

When discussing supply & demand in the hotel industry, supply is:

• the food chain

• potential guests

• hotel rooms

• availability of employees

Setting the best rates for a hotel is the job of

• the hotel staff

• the revenue manager

• the CEO

• the front desk

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

• Intermediaries

• Price consultants

• Upstream partners

• Virtual banks

When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

• vertical

• communal

• multitiered

• horizontal