DDA Vocabulary

A set of letters, numbers, and symbols that share a consistent design style.

• Tracking

• Font

• Typeface

• Leading

A typeface that does not have serifs

• Leading

• Baseline

• Sans-serif

• Alignment

The arrangement of different elements in a design to create a visual order or emphasis.

• Condensed

• Display

• Serifed

• Hierarchy

 A typeface that is designed to take up less horizontal space than the regular version of the typeface.

• Condensed

• Italic

• Hierarchy

• Sans-serif

The use of two or more typefaces in a design that complement each other visually.

• Display

• Typeface family

• Typeface pairing

• Script

A typeface that mimics handwriting or calligraphy.

• Typeface family

• Script

• Serifed

• Italic

A group of typefaces that share a similar design style, but have different weights, sizes, and variations.

• Typeface

• Hierarchy

• Serifed

• Typeface family

A typeface that has a slanted or cursive appearance.

• Italic

• Condensed

• Typeface pairing

• Typeface family

A typeface that is designed for use in large sizes, such as headlines or titles.

• Script

• Alignment

• Display

• Hierarchy

A combination of two or more letters that are designed to be connected or overlap in a typeface.

• Ligature

• Condensed

• Display

• Alignment