Grinds Coffee

Matt and Pat are seeking $75,000 for a 10% equity stake in their company. What does the value the company at?

• $75,000

• $750,000

• $7.5 million

• $7,500

Matt says that chewing tobacco is a $4.5 billion business. Why, do you think, is smokeless tobacco use holding steady while cigarette smoking has dramatically decreased?

The guys say they are targeting the tobacco, coffee, and energy drink markets with this product. Which do you think they will have the most success with?

• Tobacco

• Coffee

• Energy drink

Who do you think is the target market for Grinds? Think geographic, demographic (M/F, income, education, religion), psychographic (interests, values), behavioral.

Are you part of Grinds' target market?

• Yes

• No

One of the 4 P's of marketing is place, another way of saying distribution. Which of these would not be a logical place to distribute Grinds?

• Gas station

• Opera house

• College bookstore

• Baseball park concession stand

Which deal do you think is better for the guys, Mr. Wonderful's royalty-based one, or Robert and Daymond's offer for 15% equity?

• Mr. Wonderful

• Robert/Daymond

Where is the closest place you can buy Grinds?

• Depot Street store in Iola

• Kwik Trip in Waupaca

• Target in Stevens Point

• Milwaukee

Grinds' wholesale cost starts at $3.40 per tin. Suggested retail price is $5.49 per tin. What is the gross profit per can (in $) for the retailer?

• $3.40

• $5.49

• $2.09

• $0.00

If it were somehow permissible, do you think Grinds would be purchased by student Snack Cart customers at $6.00 per tin?

• Yes

• No

• I'm already considering selling these out of my locker