Disruptors in Business 1

buy and use goods, services, energy or natural materials

• abandon

• inject

• consume

• fragmented

add excitement or interest to something and so enable a company

to be in a stronger position

• abandon

• inject

• agile

• fragmented

able to change quickly and do things differently when necessary

because of customer demands and changes in the market

• abandon

• displace

• agile

• fragmented

having many companies involved in an industry or business activity

• abandon

• displace

• dedicated

• fragmented

made for or used for only one particular purpose

• abandon

• displace

• dedicated

• mainstay

stop doing something because there are too many problems and it is

impossible to continue

• abandon

• displace

• lifespan

• mainstay

an important part of something that makes it possible for it to work

properly or continue to exist

• abandon

• displace

• lifespan

• mainstay

change a company’s image through rebranding so that people think

about it differently

• reposition

• displace

• lifespan

• mainstay

take the place or position of something or someone

• inject

• displace

• lifespan

• mainstay

the period of time during which something like a company will survive

and be viable

• inject

• displace

• lifespan

• fragmented