Marketing

What makes marketing and promotion difficult in the tourism industry?

• The perishability of the product

• The variability of the product

• The intangible and inseparable nature of the product

• The seasonal nature of the product

What are some of the products and services available in the tourism industry?

• Transportation, lodging, food and beverage, attractions, amenities, and souvenir stores

• Furniture and home appliances

• Clothing and electronics

• Health and beauty products

What is meant by the term "perishable" in the tourism industry?

• The product cannot be delivered to the consumer's location

• The product and the customer cannot be in two places at the same time.

• The tourism experience will most certainly alter based on when the product is purchased, who is there, and how the service providers offer the service at the moment of consumption.

• The inability to transmit inventory to the next day.

What is the major reason why operational uniformity is important in the tourism industry?

• To overcome the industry's unpredictability

• To maximize revenues all year

• To make the product competitive in a highly marketed marketplace

• To establish customer loyalty

What is the best way to make a tourism product less substitutable?

• By establishing customer loyalty

• By increasing demand for the product during the lean season

• By identifying one's competitive edge and unique selling proposition

• By standardizing the way products and services are supplied

Which of the following is NOT a characteristic of high involvement items?

• Affordable

• Complicated

• One-of-a-kind

• Expensive

Why is marketing extremely important in the acquisition of high involvement items?

• Because it encourages buyers to consider the product and its characteristics

• Because it clarifies ambiguities and reduces the dangers associated with goods purchases

• Because it assures the quality of the product

• All of the above

What makes travel packages complex?

• The lack of information available

• The variety of products and services offered

• The low expense involved

• The familiarity of the travel items

Why do customers who use high involvement tourist products and services have more extensive inspection of choices?

• Because they are impulsive

• Because they have limited options

• Because they have more time for consideration

• Because they don't care about the product's characteristics

What is the decision-making process in buying tourist items with a high level of involvement?

• Quick and easy

• Inexpensive

• Lengthy and involving research

• Impulsive