Exam 4 Review

Agenda-setting theory most closely identifies with which theoretical tradition?

• Socio - Psychological

• Semiotic

• Critical

• Rhetorial

The pattern of news coverage across major print and broadcast media as measured by the prominence and length of stories refers to _____________________.

• personal agenda

• public agenda

• agenda setting

• media agenda

The basic hypothesis of agenda-setting theory is that, over time, the ___________ agenda shapes the __________ agenda.

• corporate

  personal

• media

  public

• public

  media

• personal

  corporate

Who developed agenda setting?

• David Shaw

• Maxwell McCombs

• Both Shaw & McCombs

• none of these are correct

The mass media has the ability to transfer the salience of an issue on their news agenda to the public agenda refers to ___________________.

• public agenda

• personal agenda

• agenda setting

• media agenda

________________ is a divergence strategy of accommodation that can include demeaning or patronizing talk; excessive concern paid to speaking clearly; message simplification; repetition; and/or exaggerations.

• discourse management

• convergence

• maintenance

• overacommodate

Which of the following traditions does Communication Accommodation Theory belong in

• socio - cultural

• phenomenological

• critical

• socio - psychological

What is the main motivation for convergence in communicative behaviors?

• social approval

• to change behavior

• to stand out

• social identity

What is the main motivation for divergence in communicative behaviors?

• social approval

• to change behavior

• to stand out

• social identity

Communication Accommodation Theory was first developed on the thought that when people from different ethnic and cultural groups interact they tend to accommodate each other’s communication patterns.

• true

• false