EI 3.03 Market Identification Quiz
Authored by Kimberly Monroe
Business
9th - 12th Grade
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Consumer market
Market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer or potential customer who purchases goods or services to satisfy personal desires
Consumer market
Target market
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
Focus Market
Industrial market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The particular group of customers a business seeks to attract
Target market
Market segment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the groups into which the total market is divided
Consumer market
Market segment
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The division of a total market into smaller, more specific groups
Market segmentation
Geographic segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Mass Marketing
Individual Marketing
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