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ktbc

Authored by Hồng Thanh undefined

English

1st Grade

Used 1+ times

ktbc
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19 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

What is brand loyalty?

The title given to a product by the firm that manufactures it

the employment of a well-known individual to promote a product

the proclivity to purchase just one brand

For how much time people persist to buy stuff

2.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

What is the image of a brand?

the introduction of a product to the market

when products are used in films or TV programmes

people's perceptions and opinions about a brand

the tendency to always buy a particular brand

3.

FILL IN THE BLANKS QUESTION

20 sec • 2 pts

What is the name of the world's leading technology company?

(full company name reply)

(a)  

4.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

What does Product Placement mean?

how familiar people are with a bran

a place where company shares are bought and sold

when a person or organization is unable to pay their debts

when items are utilized in films or television shows

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

What fashion brand name is this?

CELINE

BURBERRY

KARL LAGERFELD

TOM FORD

6.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

How is brand name understood?

exam image flashed onto a screen very quickly so that people are influenced without noticing it

a memorable brand in your life

the name that is given to a good or service by the manufacture

an image of a sell-out product displayed on social networking sites

7.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

What is the name of a long-established and high-end French fashion business whose bag is named after a city in southern Vietnam?

Goyard

Louis Vuitton

Van Cleef & Arpels

Bulgari

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