Ch13. Marketing mix: Place and promotion

Which of the following are not middlemen in the channel of distribution?

• Producers

• Agents

• Wholesalers

• Retailers

Ali makes wooden toys in his small workshop. Which of the following gives the channel of distribution that Ali is most likely to use along with the reason for this choice?

• Producer → retailer → consumer; because it is the quickest method to get his products to consumers

• Producer → agent → consumer; because he wants to earn high profits

• Producer → wholesaler → retailer → consumer; because he wants to sell as many of his toys as possible

• Producer → consumer; because he wants to control the marketing mix for his products

XYZ Ltd is a manufacturer of cooking utensils. The main market for its products is restaurants and hotels. Which of the following is the best way for the marketing director to check how effectively the marketing budget is used?

• Measuring sales data against the previous year

• Measuring profit data against the previous year

• Measuring results against objectives

• Measuring market share

A business uses a channel of distribution with two intermediaries. Each of these intermediaries adds an amount to the price they pay for the goods to make their profit. The first intermediary adds 25% and the second adds a fixed amount of $3 per item. The producer sells the product to the first intermediary for $20. The price paid by the consumer is:

• $48

• $33

• $28

• $25

The most common form of advertising is ......... advertising. It is most often used by businesses to convince ......... that their products are better than those of their competitors

• persuasive / consumers

• informative / consumers

• persuasive / competitors

• informative / competitors

The size of the marketing ......... affects ......... decisions

• budget / promotion

• mix / promotion

• budget / pricing

• mix / pricing

Producers might use different channels of distribution. Which is the correct order for these elements of a channel of distribution?

• 1 Agent

  2 Wholesaler

  3 Retailer

  4 Consumer

• 1 Wholesaler

  2 Agent

  3 Retailer

  4 Consumer

• 1 Wholesaler

  2 Retailer

  3 Agent

  4 Consumer

• 1 Wholesaler

  2 Retailer

  3 Consumer

  4 Agent

Match these descriptions of methods of promotion with their terms by dragging each to the correct space in the table

Can be used to communicate with a wide market over a wide geographical area

• Direct mail

• Personal selling

• Sponsorship

• Sales promotion

• Advertising

Match these descriptions of methods of promotion with their terms by dragging each to the correct space in the table

Involves direct communication with consumers by sales staff

• Direct mail

• Personal selling

• Sponsorship

• Sales promotion

• Advertising

Match these descriptions of methods of promotion with their terms by dragging each to the correct space in the table

Links a business to an event

• Direct mail

• Personal selling

• Sponsorship

• Sales promotion

• Advertising