Distribution Unit Study Guide

Distribution correlates to the ______________ component of the marketing mix.

• Product
• Place
• Price
• Promotion

As a part of the marketing mix, distribution involves the _____________ and ____________ used to make products available to customers.

• Locations, methods
• Locations, prices
• Pricing, promotion
• Selling, financing

The _________________ function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business's products and services.

• Selling
• Promotion
• Pricing
• Distribution

Which statement best describes how product distribution works?

• Dividing production tasks within a company
• Maximizing profit margins by selling products online
• Moving products through a distribution channel so they get in front of potential customers
• Finding wholesalers who will sell products at a lower cost

Distribution is successful when

• Products are made available to customers in the right place at the right time in the right quantities
• Products are made available to customers at the right time in large quantities
• Products are made available to customers at the right time and place
• Products are made available to customers

The path a product takes from the producer to the ultimate consumer. It is made up of the organizations and individuals who participate in the movement or exchange of products from the producer to the final consumer.

• Distribution channel
• Intensive distribution
• Wholesale channel
• Selective distribution

Makes up all the activities that help to ensure that the right amount of product is delivered to the right place at the right time. It involves order processing, transporting, storing, stock handling, and inventory control of materials and products.

• Inventory management
• Physical distribution/logistics
• Ecommerce
• Brick and mortar retailing

The two types of distribution channels are:

• Transportation and inventory
• Wholesale and retail
• Direct and indirect
• Agent and broker

All parties/businesses involved in a channel of distribution

• Channel members
• Distribution members
• Direct members
• Indirect members

Where does a channel of distribution begin?

• With the industrial user
• With the producer
• With the final consumer
• With the intermediary