Types of advertising

State  an importance of advertising

• Increases the cost of many consumer goods

• To give information about products and services

• using words with wide meanings that tells very little about the product itself.

• On the radio and television commercials

List three places that advertisement may be found

• Newspaper

  Radio

  Billbroad

• Garden

  T-Shirt

  Trees

• Shoes

  Doors

  Plants

• Gardon

  Trees

  Plants

What are two advantages of advertising?

• 1. Increases the cost of many consumer goods

  2. Targets children and young people who may not judge it critically

• 1, Informs us of new products and services

  2. Is useful when we want to buy,sell or rent goods or services

• 1. Natural and ethnic appeals

  2. Exploiting fear and uncertainty

• 1.Can be misleading and often exaggerates

  2. These appear in different forms

A symbol that a company uses as its special sign is a ____

• banner

• mascot

• flyer

• logo

Channels of communication used by businesses for delivering promotional messages to target groups of consumers, examples: television, radio, social media, etc.

• Avatar

• Social Networking

• Advertising Media

• Do-Not-Call registries

Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• Consumer

• Broadcast

• Print

• Out-of-Home

Promotional medium that comes to consumers’ homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mail

• Directory advertising

• Indirect media

• Social media

• Direct mail

Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products

• Human directionals

• Human billboards

• Infomercial

• Podcast

Individuals wearing or holding signs to advertise a business or product

• Human directionals

• Human billboards

• Spectacular

• Portal

Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards

• Product placement

• Spectacular

• Poster panels

• Specialty media